A brief entry this week as the photo, snapped while driving north on Route 61 on the way to Osceola, Arkansas, largely speaks for itself – though it was unclear whether the driver remained in the truck while it was lifted.
Its terrible majesty – will it launch? – reminded this observer of the old Yale Express Truck advertisement that was perched on a building on the West Side (and has since been removed).
That truck/billboard had a sublime menace about its skewed proportions and uncertain construction, a sort of truck taxidermy gone wrong, that as it turns out was doomed: New York City’s Waterfront Zoning Signage Regulations strictly prohibit such exuberant signage displays in new construction.
One wonders whether a genuine working truck, such as the Arkansas example, would be any more accepted…
Hydraulics lift the whole truck to get it to spill its guts.
The old Yale Truck Sign at 39th St & the West Side Highway (since demolished).